The Growing Importance of Synergy in Business Environment

The synergy effect creates a new direction for change in current strategy management of companies. They are characterized by mutual interaction which run various form cooperation, partnership, competitive struggle. external environment constantly affecting the internal company and special conditions, companies need to build, organize combine exceptional skills managers employees. These capabilities represent value that is unique implementation better understanding strategic today´s globalized market conditions. purpose article point out creating through suitable chosen company. For company´s success with increasing maintain long-term competitiveness – it necessary define an appropriate way how can be managed order achieve effect. This refers starting position thinking research context effects business environment. Keywords: synergy, effect, methods approaches management.